Bernard Peluso is an operations and marketing leader known for building high-performing teams, scalable business systems, and customer-focused organizations. Throughout his career, he has helped companies grow by combining disciplined operational leadership with modern marketing strategy.
Bernard’s leadership philosophy centers on a simple idea: great businesses are built by great teams. He has spent much of his career developing “A-player” organizations—teams that deliver exceptional customer experiences while driving measurable business performance.
Originally from New England, Bernard began his career as an entrepreneur, launching and operating businesses in the print and marketing industry. As a CEO in the print sector, he developed a strong foundation in sales, customer service, and operational efficiency while serving a wide range of clients across the country.
Seeking new challenges and opportunities for growth, Bernard later relocated to Colorado, where he expanded his leadership experience across several industries. He served as a General Manager in the alpine sports industry, overseeing retail operations, staff development, and sales performance in a highly competitive seasonal market.
Bernard later transitioned into large-scale customer operations, where he became a Call Center Site Director responsible for building and managing high-performing customer service teams. Under his leadership, call center operations improved performance, customer satisfaction, and overall operational efficiency through structured training, accountability, and data-driven management systems.
He went on to serve as Chief Marketing Officer and General Manager for Colorado Living, a bath remodeling company where he oversaw marketing strategy, sales operations, and overall business performance. In this role, Bernard helped scale the organization by implementing modern lead generation systems, improving sales processes, and strengthening operational infrastructure.
Today, Bernard is the Co-Founder and General Manager of American Shower Company, a Wisconsin-based bathroom remodeling company focused on delivering high-quality bath transformations with exceptional customer service. The company specializes in efficient bath remodels, including many projects completed in as little as one day, while maintaining strong warranties and customer satisfaction.
Bernard oversees marketing strategy, operations, and overall business performance. His leadership has helped American Shower Company grow rapidly while maintaining a clear mission: make bathroom remodeling faster, easier, and more affordable for homeowners.
Beyond his professional work, Bernard enjoys fishing, skiing, and spending time outdoors. He is also passionate about supporting veterans, marketing innovation, and building companies that create lasting value for customers and employees alike.